Founded in 2009, Wooga has become one of the most popular developers of casual mobile games in the world. Pearl’s Peril, a hidden object game, is one of Wooga’s most successful releases and had been active for a number of years. The core market had been women over 35 years in North America. However, its popularity meant it was getting harder to generate new traffic at this point. Wooga’s challenge was to grow the game as much as possible, while maintaining a profitable balance between cost-per-install (CPI) and ROI. Discover how Wooga achieved its goals with Kenshoo Gaming.