Playtika, a subsidiary of Caesars Interactive Entertainment, is an app developer that has games running on more than 10 different platforms. Playtika games have acquired tens of millions of fans, making it one of the most popular app developers in the world.
Playtika’s Slotomania is a top 3 app on Facebook with over 5 million users. Drawing new quality players to the already popular app was proving to be a growing challenge. The media buying team at Playtika needed a platform to help them discover new players.
The Kenshoo Apps platform was chosen as the best performer by the Playtika team among a trial of top contending solutions. Playtika connected Kenshoo to its back-end BI system to optimize against true player ROI. Kenshoo’s interest map feature made it easy for the Playtika team to discover new players based on the performance and ROI of existing players.
The platform enabled the Playtika team to grow new player acquisition by 203% and increase ROI by 36%.