In today’s Monday Morning Metrics, new research from AppsFlyer gives insight into the growth of the mobile app market industry and some of the key trends that are helping to fuel this success.
Mobile app measurement provider, AppsFlyer, recently released new research into the growth of the app market. There are no more than 3 million apps for the android platform and 2 million for iOS. As consumers spend more time within apps, this marketplace is set to grow quickly over the next few years.
The first step in app marketing is to get your app installed. AppsFlyer has predicted that global app install ad spend is predicted to climb by 65% from 2018 and reach $64.1 billion by 2020.
North America is the biggest market for app install spending. Growth will double by 2020 and reach $12.9 billion.
Mobile app growth overall is driven by these market factors:
Senior Director of Marketing Research @ Kenshoo