Kenshoo has acquired data intelligence platform Signals Analytics!

by digitaltrends

See if this sounds familiar: You bought a product online and, nearly instantly, ads for that same product are following you across the internet.

Online ads for existing purchases have remained one of the internet’s greatest mysteries. After all, in an always-online age where ad companies know more about what you like than your closest friend, why would an advertiser spend money to try to sell you the same product again?

Read the full article on digitaltrends