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  • The Hidden Cost of Free SEM Tools

    For search marketers, the choice between paying for a tool or not paying for a tool has traditionally been: “does a paid tool’s gains outweigh its cost?” Based on a recent Digiday survey of search marketers, paid tools clearly outperform free tools even today in almost every feature capability that matters.

  • Practical Cross-Channel Marketing

    In this paper, we will examine the concept of Practical Cross-Channel, which urges marketers to stop looking for a 100%, fully-realized omnichannel solution and to do the cross-channel things that are available to you (and where they make sense).

  • The Definitive Guide: Marketing to Generations

    Generational marketing is not about saying that everyone from a certain age group all acts the same, but there are some observed behaviors of each that are prevalent enough to bank on when developing marketing plans and messaging.

    Read this new white paper to learn more about how you can leverage generational insights to improve your marketing.

  • The State of Paid Search: How Marketers Are Managing Their Programs

    In The State of Paid Search: How Marketers Are Managing Their Programs, Kenshoo and Digiday surveyed search marketers to better understand their attitudes to various key issues and challenges including smart bidding, native & paid SEM platforms, and shopping campaigns. Discover the results today – they may surprise you!

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