Kenshoo was selected as Daimler’s preferred global search technology partner in August 2018. In the German market specifically, where search activity is centred on driving performance for 280 dealerships, the campaigns are managed by AMQ, a brand within Omnicom Media Group’s agency, OMD.60
Prior to using Kenshoo, the AMQ team created campaigns, ad groups, ads and keywords for all 200+ dealers within Google Ads directly. It became increasingly time consuming to manage and optimize campaigns at scale, such as when dealers had multiple promotions running simultaneously, and maintaining the overall structure and health of accounts was challenging when there were so many to manage.
Using Kenshoo Search, AMQ was able to bring a new level of efficiency, scale and automation to the Daimler account by taking advantage of the following Kenshoo features:
The AMQ team saved ~40% of the time that they would previously spend creating and editing campaign structures and maintaining the health of an account in Google Adwords. When addressing mass campaign changes across all dealers, the time savings is as high as 50-60%.
With 280 dealers to manage, maintaining the overall structure and health of accounts was challenging.
Using Bulksheets, Analysis Grid and Auditing features, AMQ was able to bring a new level of efficiency, scale and automation to the Daimler account.
Time savings as high as 50-60%.