Track each conversion event with up to 15 value pairs, such as new vs. returning customers, or how many items were left in a shopping cart. The Kenshoo Tag provides deep insight into the consumer journey and the value behind each marketing interaction.
Measure which attributes are driving the most conversions and discover the most effective keywords and ads within each campaign. The Kenshoo Tag provides you with the intelligence you need to optimize your programs and drive maximum performance.
Adjust bidding strategies to reflect the most successful conversion types, ads, and keywords within your campaigns. By tracking all marketing exposures, learn how your marketing is working together to impact and influence conversion behavior.
Christine Bensen, iCrossing
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