Set unique bids based on the devices on which your ads are served, such as desktop, mobile, iOS, Android and more.
Apply unique bids to placements such as Messenger, Instagram, Audience Network, and more to match your bid to your customer’s experience.
Set custom bids based on the location of your audience with unique city, zip, state, and country bidding.
Brands can customize bids for unique age groups or gender to match their bids with the profile of their customers.
Travel brands can apply custom bids within their ad sets based on length of stay or time until travel.