Channel & Industry Snapshot

See what’s happening by industry in a snapshot through the lens of Kenshoo’s media and advertising data.


Data last updated: 10/14/2020


Paid Social and Ecommerce Advertising impressions for the entire retail/shopping category grew by 6% versus the previous week, while Paid Search impressions were down by 2%.
Clicks across the retail/shopping category were mostly unchanged on a week-over-week basis, but paid social clicks are up for the last two weeks compared to the previous two.
Total weekly spending for all retail/shopping accounts did not show much change week-over-week across the Paid Search, Paid Social and Ecommerce Advertising channels, but the elevated spend in Paid Social over the last two weeks implies the beginnings of new campaigns at the start of October.
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Hobbies & Leisure is a smaller category, and one large toy brand was able to move the needle quite a bit for overall spending compared to last week. At the other end of the scale, a half dozen categories saw budgets decline on the week, led by the Computers & Consumer Electronics category.
Within the overall retail and shopping picture, search marketers in the Health category spent nearly 20% less last week compared to the previous week, while Sport & Fitness and the broad Retailers & General Merchandise bucked the overall trend and increased search budgets.
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While the overall spending picture was down compared to the previous week, social retailers in the Hobbies & Leisure and Vehicles categories saw big budget increases. General retail and Apparel reduced overall spending the most on the week.

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