Objective Focus attention and investment on specific products with the greatest potential to drive incremental revenue and ROI through PLAs. Solution Inform Kenshoo Portfolio Optimizer (KPO) of external signals, like price competitiveness, to leverage in PLA bid decisioning. Partner with Bid Skillet to assign a priority score to each product based on the likelihood of customers choosing this item over a competitor’s. Feed a bid multiplier and strategic product grouping into Kenshoo’s KPO bid algorithm to enrich the data and influence proactive bid decisioning. Results Overall revenue in Google Shopping increased by 38% at an incremental ROI 3:1 when compared to the historical baseline. When isolating mobile only, the program growth was an even greater at 62% with an incremental ROI of 3:1.